Kichler Logo
Man and woman walking with a man holding a clipboard outside a home

Landscape Contractor

Demo Kits

For Customers, Seeing Is Believing

According to several of our top sales reps and contractors, roughly 80% of customers who are shown a demo will say “yes!” to landscape lighting from Kichler Lighting.

Why are demos so effective for sales? Not all customers have a good imagination. They cannot close their eyes and see the landscape lighting design the way you can. With a demo, they see what they’re buying – not just your design, but also what you’re like to work with. Show them how you are able to collaborate and address their ideas and concerns.

Here are a few tips for staging a demo that excites and sells:
  • Talk with both spouses or partners – learn about everyone’s preferences as you survey the property so your demo reflects the desires of all decision-makers.

  • Ask questions – ask your homeowners what they want to illuminate and why. Is it for safety? Or to showcase specific architecture, trees, or plants?

  • Carry a demo kit of diverse fixtures – we suggest our VLO (variable lumen output) accent lights of both 35 and 60 degrees, in different sizes, as well as some path & spread lighting.

  • Sell with a snapshot – don't light the whole yard, just a strategic part of it, such as a section of the house or yard. Show enough to create enthusiasm and trust that you are the one to do the job.

  • Set up during the day but adjust at dusk – use nightfall to make the lighting effect perfect.

  • Walk the property after set up and invite opinions – many homeowners will fill in the dark areas as they walk along and view the demo; potentially increasing the value of the proposed lighting package.

  • Give them a two-day glimpse of the future – leave your demo up for two days. Then remove it so the customer notices the stunning outdoor difference and wants your lights forever.

Close up of a tree light pointing upwards
Path light during a rainy day next to a brick path

You want your demo to be efficient, effective, and safe. Here are few things to also consider having on hand:

  • An extension cord to connect the transformer in case there's no outlet nearby.

  • Rugs or doormats to cover any wires that may cross over sidewalks or high traffic areas to avoid any trips or falls.

  • A hard-shell briefcase to protect demo fixtures and give your kit a more professional look.

  • Quick connects and pre-cut lengths of 12-guage wire to help you set up and take down your demo more quickly.

  • Battery packs (76BK) so your demo kits can be more flexible to the prospect's property and lighting design, and a 300-watt transformer

Kichler Lighting believes so much in the effectiveness of a well-executed lighting demo that we offer a way to earn a free demo kit to you as a contractor.

To take advantage of this offer:
  1. Sign up and complete your registration for 

    Kichler Lighting’s LightPro™ Rewards program. 

  2. Contact your participating 

    Kichler® distributor to create a custom demo kit.

  3. Ask your distributor to place the order through their Kichler® Sales Representative.

  4. Pick up your demo kit from your distributor and start the demonstration with your homeowners!

Learn More About LightPro Rewards
Arrow Right