Home / Style Guide / Learn About Ceiling Fans / Ceiling Fan Direction Ceiling Fan Direction Set your ceiling fan direction to cool you when it's warm and circulate the heat when it's cold Savings for every season - Circulate both Cool and Warm Air When it’s hot outside, set the ceilng fan direction to rotate counter-clockwise. The blades will push air down – creating a breeze or cooling effect on the people in the room In the winter, set the fan to rotate clockwise. The blades will pull the air up and around, bringing the warm air that rises to the ceiling back down to the living space. The effect can help you adjust your thermostat +4ºF during the Summer and -2ºF in the Winter. How Does Blade Pitch Help? Blade pitch is the angle of a ceiling fans blades. The greater the angle, the bigger the sweep of air the blade can push. This generally means more air movement with less effort.