Home / About Kichler / News Room / Kichler Press Releases / 12-4-12 Dallas Market Elan Announcement Kichler® Announces élan™, a New Contemporary Lighting Business Unit CLEVELAND – Dec. 4, 2012 – Kichler is pleased to announce the launch of a new brand and business unit, élan™, that offers contemporary European style lighting to address growing consumer interest in modern interiors and furnishings. Taking its inspiration from the best of contemporary European design, élan styling is refined for the North American market with its new and fresh approach to lighting. élan will debut at the 2013 Dallas International Lighting Market, Jan. 17 – 21. “Modern, stylish and unconventional are at the core of élan products,” said Tony Davidson, president and CEO of Kichler, a world leader in residential lighting and ceiling fans. “élan will utilize style, design and technology in surprising new ways to create artistic silhouettes of decorative lighting.” Kichler is launching élan as a standalone product line and independent division. élan is structured to respond to shorter life cycles, offer innovative designs and provide product leadership for showroom customers to ensure an effective strategy for growth. “The entire élan product development process including design, technology and marketing will be optimized to support this on-trend, contemporary product offering,” Davidson said. For an introduction to élan, visit the new élan showroom #3519 at the Dallas International Lighting Market. Kichler’s core product showroom will be located at #4103. Kichler® is a world leader in decorative lighting and ceiling fans, encompassing more than 3,000 products, including chandeliers, wall sconces, bath lighting, ceiling fans, under-cabinet lighting, landscape lighting, outdoor lighting, lamps, mirrors and accessories. A leader in energy-efficient technology, Kichler’s line of Design Pro LED fixtures feature several winners of the Lighting for Tomorrow Award, sponsored by the Consortium for Energy Efficiency, the U.S. Department of Energy and the American Lighting Association. Kichler products can be purchased at independent lighting showrooms nationwide. View Kichler products, as well as interactive electronic catalogs, at www.kichler.com.